Pack It Out
Encouraging people to do the right thing and always recycle, even when a bin isn’t handy, is the mission of the Put It In The Bin initiative. We want to harness the power of social media to educate consumers about the value of always putting recyclables in the bin—and thus help increase recycling rates. Put It In The Bin wants to reach as many people as possible, so we’re asking like-minded people, groups, and organizations to help us promote pro-recycling messages.
Our first campaign—”Pack It Out”—focuses on six issues: (1) littering, (2) recycling when a bin is not handy, (3) why people should recycle, (4) the afterlife of rPET, (5) how PET is recycled, and (6) the fact that bottled water containers are 100 percent recyclable—even the caps! You’re invited to use these images and recommended posts on your social media channels. Or if you want, you can use the suggested posts as inspiration and write your own!