Smallest Environmental Impact


People wrongly assume that PET bottled water bottles have a larger environmental footprint than beverage containers made from other materials—like aluminum, paperboard, and glass. But research shows that the PET bottled water container has the smallest impact on the environment. The reason is pretty simple: The average PET water bottle uses less than half of the material weight of other container types. Using less materials means less impact from material extraction and manufacturing—which ultimately means less material entering landfills or needing to be recycled. AND bottled water bottles are 100% recyclable (even the caps)! #TheMoreYouKnow #EnvironmentalFacts #Recycle #DrinkMoreWater

IBWA encourages all members and Put It In The Bin partners to share our weekly reels on their social media accounts by doing one of the following options:


Option 1: Share IBWA’s reel from our Facebook here or our Instagram here.


Option 2: Post the reel yourself by following the instructions below.

Download Reel

(click the three dots at the bottom right-hand corner of the video to download from the pop-out menu)

You may be wondering, what is a reel? Instagram stories and Facebook reels are vertical videos that can last up to 90 seconds. These short, attention-grabbing videos have become the fastest-growing feature on these platforms and are favored by the algorithm, which means you can get a lot more engagement for your brand.


These videos are designed to be used with “trending music.” How do you find “trending music?” – It’s easy. Just scroll through the Reels or Audio page and look for a little arrow pointing upwards next to the audio icon – this means it is trending. You can save and use this audio with the reels in the PIITB campaign.


For more information about IBWA’s Social Media Campaign,


contact IBWA Vice President of Communications Jill Culora: