IBWA is on a mission to correct common misconceptions about bottled water and recycling—and we’re doing it through the storytelling of reels.

For the next few weeks, we will be posting reels to educate consumers about the recyclability of plastic containers—including bottled water bottles—and the industry’s environmental sustainability efforts.

IBWA encourages all members and Put It In The Bin partners to share our weekly reels on their social media accounts by doing one of the following options:

Option 1: Share IBWA’s reel from Facebook by clicking here or
on Instagram by clicking here.

Option 2: Post the reel yourself by following the instructions below.

Download Reel
(click the three dots at the bottom right-hand corner of the video to download from the pop-out menu)

You may be wondering, what is a reel? Instagram stories and Facebook reels are vertical videos that can last up to 90 seconds. These short, attention-grabbing videos have become the fastest-growing feature on these platforms and are favored by the algorithm, which means you can get a lot more engagement for your brand.

These videos are designed to be used with “trending music.” How do you find “trending music?” – It’s easy. Just scroll through the Reels or Audio page and look for a little arrow pointing upwards next to the audio icon – this means it is trending. You can save and use this audio with the reels in the PIITB campaign.

#H20FactCheck – Week 1

#H20FactCheck – Week 2

#H20FactCheck – Week 3

#H20FactCheck – Week 4

#H20FactCheck – Week 5

#H20FactCheck – Week 6

For more information about IBWA’s Social Media Campaign,

contact IBWA Vice President of Communications Jill Culora: jculora@bottledwater.org.