Focus: Small Environmental Impact
WEEK 1 POST: Researchers studied the entire life cycle of packaged beverage containers to determine which had the lowest environmental impact. The conclusion: PET bottled water containers impact the environment less than aluminum cans, paperboard cartons, glass bottles, or even PET soda bottles. The reason: PET bottled water containers weigh less, and lower material usage means less impact from material extraction and manufacturing. #H2OFactCheck #PIITB
IBWA encourages all members and Put It In The Bin partners to share our weekly reels on their social media accounts by doing one of the following options:
Option 2: Post the reel yourself by following the instructions below.
(click the three dots at the bottom right-hand corner of the video to download from the pop-out menu)
You may be wondering, what is a reel? Instagram stories and Facebook reels are vertical videos that can last up to 90 seconds. These short, attention-grabbing videos have become the fastest-growing feature on these platforms and are favored by the algorithm, which means you can get a lot more engagement for your brand.
These videos are designed to be used with “trending music.” How do you find “trending music?” – It’s easy. Just scroll through the Reels or Audio page and look for a little arrow pointing upwards next to the audio icon – this means it is trending. You can save and use this audio with the reels in the PIITB campaign.
For more information about IBWA’s Social Media Campaign,
contact IBWA Vice President of Communications Jill Culora: jculora@bottledwater.